New in 2019

For this year Eyes is launching three fantastic new sections to give our advertisers even more opportunity to get their message across better than ever to all UK Optical Practices.

No matter what your budget we have a range of interesting ways that will inspire your customers.

In our exciting, brand new Behind the Design section companies can explain the message of their brand, collections or company to readers in this full page, editorial-style advertisement with bespoke design and beautiful images.

Focal Point is designed for advertisers who have a different message to convey. With advertising space starting at just 1/5^thof a page, it is the perfect information hub. Whether it be a product promotion, conference, training or workshop listing or company news, Focal Point is the must-have section for our readers to keep up to date with all your latest information.

Finally, you can have a presence on this fabulous new Eyes website reaching an unlimited number of ECPs.

100% Optical announces CET Programme - More than 130 seminar topics are confirmed for the 2020 event

Dunelm Optical has appointed Laura Pearce as their new Laboratory Sales Manager

Andrew Keirl, FBDO, of the UK, named as International Opticians Association winner of the Silmo IOA International Optician of the Year Award 2019

Fashion: Geometry Lessons - celebrate optical design’s current love affair with all things angular

Lenses: A Ripe Market - 49 per cent of the UK population is over 40 which bodes well for the presbyopic lens market

Business: Shop Interiors – how can opticians create a retail environment that will attract the sophisticated consumers of today?

Business: Maximising customer

Forever Fashion: Grey Power is all about the over 60’s wearer

Silmo: Previewing the Paris show

Business: Hearing Services can boost practice profits

Fashion: The children’s & teen market is a clever balancing act of appealing to young wearers and parents alike

Equipment: Glaucoma and its detection - Opticians have a vital role to play in tackling the ‘silent thief of sight’ early.

Lenses & Lab Special: Full, up to date UK lab listing and tips for making the most of your lab.

Fashion: Super fine frames

Lenses: The potential of tints

Contact Lenses: Presbyopes increasingly appreciate the advantages of multifocal contact lenses.

Business: Recruitment - the most effective ways to find the right person for the job.

Dry Eye Disease: Diagnosis is complex as more and more DED patients are hiding in plain sight.

Fashion: Brows & Bridges - One trend that simply cannot be ignored.

Style Spotlight: Pretty in Pastels this summer.

Lenses: Slow, consistent growth marks the trajectory of varifocals in the UK.

Contact Lenses: The numerous benefits to fitting children with contact lenses.

Business: Eco-Responsibility - the best way to meet these needs.

Fashion: Autumn/Winter fashion trends for 2019/’20 veer from classic vintage shapes to cool, considered minimalism.

BCLA Preview: What’s to expect at the Clinical Conference and Exhibition in Manchester.

Equipment: When it comes to the early detection of glaucoma further progress can be made.

Contact Lenses: Tackling contact lens drop out.

Business: The crucial role of Digital Marketing in the retail sector.

Colour Conscious: Frames Go Green

Business Matters: Making optical practices more inclusive. Cost aware, effective suggestions on how to make your practice user friendly for everyone.

Sports: Sunglasses for every activity.

Going for Gold: Studying the appeal of gold finishes.

Contact Lenses: Modalities that offer UV protection are a growing trend.

High Tech Digital Centration Devices: Find out why dispensing with rulers just doesn't cut it any more!