As an Eye Care Professional, you already know just how hard it can be to stand out on the high street. You know the kind of struggles and hardships independent practices face when you’re up against market forces beyond your control. You shouldn’t have to do it on your own and you don’t have to. Choose to partner with a business that is designed to empower you through it all. Hoya support you to grow, giving you the freedom to watch your business succeed. Find out more here: www.hoyavision.com/uk/you-and-hoya/ecp/
eyes monthly magazine, which includes Healthy eyes and Eyes tech - is delivered free of charge to every UK optical outlet plus more than 1,500 subscribers.
This glossy, stylish, publication features the latest frame fashion trends in ophthalmic spectacles, sunglass styles, sportswear and children’s wear.
All this, plus industry news and a monthly showcase of the latest product innovations makes eyes a must read for every member of the practice staff!
In addition eyes offers business features aimed at running successful practices including dispensing articles on key issues in ophthalmic lenses, contact lens and the solutions markets. Alongside these you will find coverage of the latest optical instruments and equipment developments as well as up to date software news and, our latest category – the growing trend of audiology within optical practices.
There is always a slight back to school feeling about September, an impetus to get back to business after the summer holidays. In this issue we look at a great way to make a fresh start by re-evaluating your business’s interior. Keeping customers engaged and differentiating your own business from others on the high street is certainly worth considering as a way to future proof your business. And for those not considering a major development, we also look at cost effective ways to freshen up existing interiors.
For fashion turn your attention to geometrics; veering from hexagonals to circles; consumers are increasingly at ease with and searching for exciting new shapes to wear. As with colour in the last few seasons, so with geometrics; the limits really are only in the designer’s imagination.
Also see what challenges are ahead for the presbyopic market sector; an ageing population that currently favours lenses is no bad thing, but in this feature we delve a little deeper into how to lock down presbyope customers and keep them happy into the future.