As an Eye Care Professional, you already know just how hard it can be to stand out on the high street. You know the kind of struggles and hardships independent practices face when you’re up against market forces beyond your control. You shouldn’t have to do it on your own and you don’t have to. Choose to partner with a business that is designed to empower you through it all. Hoya support you to grow, giving you the freedom to watch your business succeed. Find out more here: www.hoyavision.com/uk/you-and-hoya/ecp/
eyes monthly magazine, which includes Healthy eyes and Eyes tech - is delivered free of charge to every UK optical outlet plus more than 1,500 subscribers.
This glossy, stylish, publication features the latest frame fashion trends in ophthalmic spectacles, sunglass styles, sportswear and children’s wear.
All this, plus industry news and a monthly showcase of the latest product innovations makes eyes a must read for every member of the practice staff!
In addition eyes offers business features aimed at running successful practices including dispensing articles on key issues in ophthalmic lenses, contact lens and the solutions markets. Alongside these you will find coverage of the latest optical instruments and equipment developments as well as up to date software news and, our latest category – the growing trend of audiology within optical practices.
Very few people want to talk or even think about tax, which is why all too often HMRC demands creep up and panic sets in. Tackle issues head on: Get professional advice tailored to the optical industry’s specific requirements. Doing so could literally save thousands of pounds.
Also in this issue we take a look at the ever-growing presbyopic sector and ask why aren’t more presbyopes opting for contact lenses? Improvements in fit and comfort have ameliorated many traditional concerns and busy lifestyles would suggest that there is a role for contact lenses to play; yet still there is consumer reluctance. We look at how opticians can help encourage their patients into exploring contact lenses as a multifocal option.
One sector that is virtually at the top of every consumer’s list is all things digital. From smart phones to tablets and laptops this is an area that is booming with both old and young as few people can do without these items. The growth of use of these items also opens up burgeoning opportunities for opticians as lenses have to keep pace with requirements. Find out how.
And of course we have our fabulous fashion coverage; it has been notable at this year’s shows that mixed material frames are having a bit of a moment. Find out why and search out some of the strongest styles for opticians to buy.